Illustrating with Words: Paula Scher

In the HIllman Curtis video on artist Paula Scher, she discuss how she develops her ideas very quickly. To me, I think this ability is very special. Not everyone can think of the perfect design right on the spot. For example she discusses how she was able to come up with the design for the Citi Bank logo by the end of the meeting. I found this very surprising. Paula Scher and her talent for coming up with a successful idea in a matter of minutes is worth commending.

Another part of this video that I found interesting was about the advice she received about "illustrating with words". I believe that this advice has become her philosophy on design. Her job is to make advertisements and words eye catching and in her case, drawings aren't always the most successful. So by illustrating with words, her designs can be the most attractive and get the most attention from society. Illustrating with words allows her to create images and still getting information out to her audience. Her "illustrations" are very appealing and has lead to much success for the Public Theater for example and also the Citi Bank logo is a very recognizable one in today's society.